Proving Accuracy With Postcard Mailers Production
by Jose Graham
To many envelopes, an inkjet address printer is a device that merely prints addresses or other variable data on envelopes and documents. But a particular class of intelligent direct mail inkjet addresser can do so much more. Have a look at the following article taking us through the theme Tracking and verification is the future for profitable <a href="www.postcardprintnship.com/">Postcard Mailers</a>.
Most new direct mail equipment either already can match mail, or it has straightforward procedures to upgrade the unit. The move towards electronic verification comes from two primary trends within the market: An increased regulatory climate. More government regulations require companies to account for all documents or mailing pieces that run through their equipment.
Especially in the insurance, financial, and healthcare industries. Increased emphasis on targeted marketing. Marketing products (whether they're printed, online, or via text messages) are increasingly targeted towards a specific audience. Such printed documents are more expensive to produce, and they also include more personalized information. This trend makes it essential to make sure each prospect receives the right material and that some certifiable report can prove accuracy.
In the first one, you have a standard six pocket inserter. One piece of the package is pulled from a pocket and dropped into a slot. The plot moves forward, where the inserter falls the next section on top, and so on. At the end of the process, the whole package is inserted into an envelope.
The most traditional method of verification is ensuring that all customer statements have successfully exited an envelope inserter. This is a simple matter of reading a sequential number or decoding a personalized Intelligent Mail Barcode or IMB through a window envelope, and "checking off" each document that leaves the machine. If a document is removed or if there is a "double-feed, " the report will show the missing document before the mailing is complete.
A two camera mail matching system can speed things up a little, but the envelopes would still have to be printed in advance. And the two stacks even have to be in perfect order or else you'd have to shut everything down to match it up again. In the second scenario, you roll up an inkjet address printer to the end of the inserter. The address printer prints the correct name on the outside of each envelope (to match the personalized documents inside).
With the right inkjet, a Buskro for instance, this would be 100% reliable. You could recover from jams and operator errors quickly and efficiently because the software would keep track of the database entries that weren't printed correctly. This would also allow you to run at full speed. No more printing envelopes in advance. No more manual "spot checks" to make sure your stacks are still correlating.
FlexMail also offers Tracking, for Read / Write or Read and Print on an inserter. So it can read a 2D code on an upstream document (in the inserter) and send the data to an inkjet printer to address a matching name on the outside of the envelope. Flex mail can also use an IBM verification camera, and check it against the original print file. It can also be programmed to shut down the inkjet printer or inserter if the IMB code fails to read.
<a href="http://www.postcardprintnship.com">Postcard mailers</a> and printing specialists can easily be found on the Web. Use this online directory to find out more on http://www.postcardprintnship.com.
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New Unique Article!
Title: Proving Accuracy With Postcard Mailers Production
Author: Jose Graham
Email: nathanwebster335@live.com
Keywords: Postcard Mailers
Word Count: 548
Category: Internet Marketing
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