Facebook Marketing Tips
by Michael Murphy
How much do you know about online marketing? Are you using Facebook to it's full marketing potential? Do you stick to traditional marketing and fear new technologies? Whether you are new to this or are a veteran, your campaign will benefit from these tips.
Make sure that you pay close attention to the amount of information you post on Facebook. If you only talk every once in a while, many users may become bored and look elsewhere for gratification. Posting too much is not a good thing either since many people will read it as desperation. Do your best to find the proper balance.
When you want more people to Like your page, offer them something they can't get unless they click that Like button. One easy way to do this is by running a contest which only those who Like your page can enter. You could also offer a free ebook in return for a Like.
Try using Facebook ads. Paid ads via Facebook can help your business because they let you target your audience in various ways. You are able to specify the gender, age group, location, and more of your audience. You can be as narrow or broad as you like when specifying their needs. Set campaign budgets and bid prices to test as many headlines, images, and ad copy as you like. If your campaign doesn't work, you can stop it right away so that you don't overspend on it.
Carefully chose your updates. Subscribers will rapidly grow disinterested if your updates include content they do not find valuable. They want to read something interesting or that entertains them. Facebook Insights can show you what successful updates look like.
If you are going to share images with your fan base, make sure that you know exactly who or what is being portrayed. Posting a picture of one person and saying it is someone else is a very terrible faux pax. It may give people the idea that they are not individuals in your eyes.
Use photos in every Facebook update that you do. People love looking at photos on Facebook. The more visual a post is, the better chance it has of actually becoming a bit viral. So don't let any opportunity to get visual pass you by, even if your trying to get a post out quickly. Take the time to make it visually great.
Try posting to Facebook at different times during the day. If you have a habit of posting at the same time every day, you may not know if there are better times to get engagement. Every target audience is different, and what works for one time-wise might not work for another. Try posting at multiple times during the day to see when your audience is the most active.
Make use of the provided analytics tool set, Insights. Insights shows you what parts of your page are drawing traffic and what just isn't working for you. You can make use of the Insights data to adjust your page according to what your visitors want to see, which will draw more visitors to your page.
Integrate your campaign across multiple platforms. You want your branding, your site's look and feel, to be consistent across your Facebook page, your website, your Twitter page, your YouTube channel, and so on. Consistent branding will make visitors feel more at home on all your business's advertising platform, and therefore encourage more use of all the platforms.
Take advantage of the Facebook Places feature. This will allow people to let others know when they are at your place of business. If you don't link your places page with your main page, people will be sent to a generic page. You want them to end up on the page that has the correct branding, so link the pages as soon as possible.
Those people that have just gotten into marketing may find it hard to get into the swing of things, but the above article should have helped with that. But you must use these tips the right way. Use this advice to improve your marketing campaign today.
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New Unique Article!
Title: Facebook Marketing Tips
Author: Michael Murphy
Email: adsites@uberarticles.com
Keywords: Facebook Marketing Tips, Social Media Marketing, Internet Marketing, Online Marketing, Attraction Marketing, Facebook Ads
Word Count: 690
Category: Business
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